Creative Direction
Creative direction is a strategic and creative process that defines your brand's visual identity and communication language, ensuring consistency and impact across all touchpoints with your audience.
The Service
My approach consists of guiding the client through their growth journey, analyzing the target audience, visual identity and tone of voice.
- •Definition of visual identity and brand tone of voice
- •Creation of color palettes and graphic guidelines
- •Organization of launch events
- •Supervision of visual content for web, social media, and print
- •Direction of photo shoots and video productions
The Process
Analysis and Briefing
In-depth study of the brand, its values, and vision. Analysis of the market, competitors, and industry trends to identify differentiation opportunities.
Creative Strategy
Development of a creative concept and visual narrative consistent with the brand identity. Definition of moodboards, color palettes, and stylistic guidelines.
Production and Implementation
Creation of all necessary visual elements: photo shoots, graphics, social media content, promotional materials. Coordination of various professionals involved.
Evaluation and Optimization
Constant monitoring of results, feedback analysis, and continuous optimization of the creative strategy to maximize impact and achievement of objectives.
✧ Case Study — Baronessa Pole Dance Wear
Client
Baronessa Pole Dance Wear
Industry
Activewear / Pole Dance
Role
Creative Direction
Objective
Support an emerging startup in defining a strong, distinctive, and consistent visual identity, capable of communicating the union between strength, elegance, and femininity, addressing the pole dance world.
Key Activities
- • Definition of the creative direction and visual storytelling of the brand
- • Construction of visual identity: moodboard, color palette, photographic style
- • Development and supervision of the launch campaign
- • Art direction for photo and video shoots
- • Planning of digital content and launch events
- • Creation of a solid foundation for visual communication on social media
Creative Process
Collaborating with the team, I developed a visual language that united the powerful energy of pole dance with the grace of the female body. Every element — from visuals to events — was designed to create an aesthetic but also emotional impact, fostering an authentic connection with the audience.
Result
- • A consistent, elegant, and recognizable visual identity
- • An impactful launch campaign that attracted attention and interest
- • A strong social media presence, aligned with the brand's values and aesthetics
- • A fundamental strategic and creative contribution to the brand's initial growth
Do you have a brand or project to develop?
Contact me: let's build a creative vision that makes an impact together.
✧ Case Study — Baronessa Pole Dance Wear
Objective: Support an emerging startup in defining a strong, distinctive, and consistent visual identity, capable of communicating the union between strength, elegance, and femininity, addressing the pole dance world.
✧ Case Study — Aleko Handmade Crochet
Creative direction for Aleko Handmade Crochet, a brand uniting tradition and creativity to craft unique, personalized, and sustainable crochet products. The work focused on defining the brand identity and visually presenting their collection, handmade with love and attention to detail.