✧ Case Study — Baronessa Pole Dance Wear
Objective: Support an emerging startup in defining a strong, distinctive, and consistent visual identity, capable of communicating the union between strength, elegance, and femininity, addressing the pole dance world.
Collaborating with the team, I developed a visual language that united the powerful energy of pole dance with the grace of the female body. Every element — from visuals to events — was designed to create an aesthetic but also emotional impact, fostering an authentic connection with the audience.
The brand identity was crafted to embody elegance, strength, and empowerment through carefully selected color palettes, typography, and visual elements that resonated with the target audience.
I supervised the creative direction of photo shoots, ensuring each image captured the essence of the brand while highlighting the beauty and power of pole dance as an art form and athletic discipline.
The end result was a cohesive visual narrative that successfully positioned Baronessa as a premium pole dance wear brand with a distinct voice in a competitive market.
Details
Key Activities: • Definition of the creative direction and visual storytelling of the brand • Construction of visual identity: moodboard, color palette, photographic style • Development and supervision of the launch campaign • Art direction for photo and video shoots • Planning of digital content and launch events • Creation of a solid foundation for visual communication on social media Results: • A consistent, elegant, and recognizable visual identity • An impactful launch campaign that attracted attention and interest • A strong social media presence, aligned with the brand's values and aesthetics • A fundamental strategic and creative contribution to the brand's initial growth Team Credits: • Photographer: @beatricepoliii • Creative Directors: Elisa Sommaruga and @veronicapitonzo • Model: @martinastorti
Gallery
