✧ Case Study — Aleko Handmade Crochet
Creative direction for Aleko Handmade Crochet, a brand uniting tradition and creativity to craft unique, personalized, and sustainable crochet products. The work focused on defining the brand identity and visually presenting their collection, handmade with love and attention to detail.
Aleko is an artisanal brand that blends tradition, creativity, and sustainability, specializing in handmade crochet creations. Born from the founder's passion, the brand offers unique and customized objects for mothers, children, and anyone who appreciates the beauty of small everyday things.
The objective was to define a coherent and engaging visual identity that tells authentic stories through handmade creations, focusing on emotion, sustainability, and community dialogue.
I worked on enhancing the product through visual content capable of communicating the emotion of handmade craftsmanship. From choosing photographic settings to building the communicative tone, each element strengthens the connection with the audience and the founder's vision.
The results achieved include a recognizable, warm, and detail-oriented visual communication, a growing community that recognizes Aleko for authenticity and originality, and iconic products such as the crochet doll with its coordinated sets.
Details
Focus: Sustainability, Handmade Products, Personalization Product Categories: Decor, Accessories, Home, Kids Product Examples: Flower Bouquet, Hats, Bathroom Set, AirPods Cases Activities and Creative Direction: • Construction of visual and narrative brand identity: warm and authentic tone of voice, minimal graphics, and natural palettes • Development of a storytelling strategy: each post is designed to create connections, such as the series "What's in my bag – Crochet Edition" • Social Media Strategy: management and optimization of the Instagram profile to stimulate interaction, promoting handmade as an act of love • Thematic focus: sustainability, craftsmanship, personalization
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